🔗 Share this article

Devoted supporters of the pop sensation are creating a remarkable surge in visitor numbers at a European museum that houses a portrait of the Shakespearean character Ophelia, newly featured in a track and music video from Swift's recent album "Her newest album".

The Hessische Landesmuseum in the central Germany's town of Wiesbaden saw numerous additional visitors than normal over the recent days, as Swifties hoped to see the real rendition of the portrait that starts the visual for "The Fate of Ophelia".

In the visual piece, which has been viewed over 65 countless instances on online, the image springs to life, with the artist at its center.

"We truly appreciate this focus - it's quite exciting," a museum spokesperson remarked.

The representative mentioned that one family had traveled from the northern location of Hamburg, a lengthy drive from there, while some of the visitors were international visitors from a adjacent army base.

The official stated that Swifties discovered the historical painting - thought to originate to 1900 - was present when the institution staff, noticing the similarity, published an notice on their website inviting any Swift fans to join a dedicated museum walk.

The story then spread rapidly across social media, the gallery reported.

Online content describing the portrait's location received many thousands of engagements, much greater than the approximately one hundred of reactions that many of its posts typically obtain.

In Hamlet, Ophelia, his beloved, a youthful lady from this nation, goes mad and dies in water.

While more obscure than John Everett Millais's painting of Ophelia, the depiction also portrays a woman in a flowing gown positioned submerged in liquid, encircled by floral elements.

The visual is referenced on Swift's release packaging, which depicts her incompletely immersed in a aquatic setting.

"We are surprised and pleased that Taylor Swift incorporated this portrait from the museum as influence for her video," a gallery head commented.

"This presents, of course, a wonderful opportunity to attract visitors to the museum who are unfamiliar with us so far."

"The recent release" secured the UK's largest opening week of 2025, after distributing 304,000 copies in the opening the debut period.

In the US, it achieved over 4 countless equivalent music units in the U.S. in its first week, according to Billboard, exceeding the milestone held by Adele with her record "25" in the past.

The release is Swift's another album to dominate the British music chart in this year, following "her previous release" in February and "The Tortured Poets Department", when it came back to first place in recently.

It is furthermore the debut full-length project Swift has released since she revealed her upcoming wedding to football player the sports figure in the summer month and shared in May that she had retrieved ownership over her earlier recordings.