From Right-Wing Meme to Anti-ICE Symbol: The Surprising Evolution of the Frog
This revolution isn't broadcast, though it may feature amphibious toes and large eyes.
It also might feature a unicorn's horn or the plumage of a chicken.
As demonstrations against the government carry on in American cities, protesters are adopting the spirit of a local block party. They have taught dance instruction, handed out treats, and performed on unicycles, while armed law enforcement watch.
Blending humour and political action – an approach researchers call "tactical frivolity" – isn't novel. However, it has emerged as a signature characteristic of US demonstrations in recent years, used by both left and right.
A specific icon has emerged as especially powerful – the frog. It originated after video footage of an encounter between an individual in an inflatable frog and federal officers in the city of Portland, went viral. From there, it proliferated to demonstrations throughout the United States.
"There's a lot at play with that small blow-up amphibian," says an expert, a professor at UC Davis and a Guggenheim Fellow who studies creative activism.
The Path From Pepe to the Streets of Portland
It is difficult to discuss protests and frogs without mentioning Pepe, a cartoon character embraced by far-right groups during a political race.
As the meme initially spread online, its purpose was to signal certain emotions. Afterwards, it was utilized to show support for a political figure, even a particular image endorsed by that figure himself, portraying Pepe with a signature suit and hair.
The frog was also portrayed in certain internet forums in more extreme scenarios, as a hate group member. Online conservatives exchanged "rare Pepes" and established digital currency using its likeness. His catchphrase, "feels good, man", was deployed a coded signal.
But the character did not originate as a political symbol.
Its creator, the illustrator, has expressed about his disapproval for its co-option. The character was intended as simply a relaxed amphibian in this artist's universe.
Pepe first appeared in a series of comics in the mid-2000s – apolitical and famous for a particular bathroom habit. In a documentary, which documents the creator's attempt to take back of his creation, he said the character was inspired by his life with friends and roommates.
When he began, the artist experimented with sharing his art to new websites, where the community began to borrow, remix and reinvent the frog. As its popularity grew into fringe areas of the internet, the creator attempted to distance himself from the frog, even killing him off in a final panel.
Yet the frog persisted.
"This demonstrates that creators cannot own symbols," explains the professor. "They transform and be repurposed."
For a long time, the association of Pepe meant that amphibian imagery were largely associated with conservative politics. This shifted recently, when a viral moment between an activist wearing a blow-up amphibian suit and an immigration officer in Portland, Oregon spread rapidly online.
The event occurred shortly after a directive to send military personnel to Portland, which was called "war-ravaged". Demonstrators began to assemble in large numbers on a single block, near an immigration enforcement facility.
Emotions ran high and an agent sprayed pepper spray at a protester, targeting the ventilation of the costume.
Seth Todd, the man in the costume, quipped, remarking it tasted like "something milder". Yet the footage spread everywhere.
The costume was not too unusual for the city, known for its unconventional spirit and activist demonstrations that revel in the ridiculous – public yoga, 80s-style aerobics lessons, and unique parades. Its creed is "Embrace the Strange."
This symbol became part of in subsequent court proceedings between the administration and the city, which argued the use of troops was illegal.
Although a judge decided that month that the president had the right to deploy troops, one judge dissented, mentioning the protesters' "known tendency for wearing chicken suits while voicing opposition."
"Observers may be tempted the majority's ruling, which accepts the description of Portland as a battlefield, as merely absurd," she wrote. "However, this ruling has serious implications."
The action was "permanently" blocked soon after, and troops are said to have left the city.
However, by that time, the frog had become a potent anti-administration symbol for the left.
The inflatable suit was seen nationwide at No Kings protests recently. There were frogs – and unicorns and axolotls and dinosaurs – in major US cities. They were in rural communities and big international cities abroad.
This item was sold out on online retailers, and rose in price.
Controlling the Visual Story
What connects the two amphibian symbols – lies in the interplay between the humorous, benign cartoon and underlying political significance. This is what "tactical frivolity."
This approach relies on what Mr Bogad terms the "irresistible image" – usually humorous, it acts as a "disarming and charming" act that calls attention to your ideas without obviously explaining them. This is the unusual prop used, or the symbol you share.
Mr Bogad is an analyst on this topic and a veteran practitioner. He's written a text called 'Tactical Performance', and led seminars internationally.
"One can look back to the Middle Ages – when people are dominated, absurd humor is used to express dissent a little bit and while maintaining plausible deniability."
The purpose of this approach is multi-faceted, he explains.
As protesters take on the state, a silly costume {takes control of|seizes|influences